Importance
The world of services and shopping has changed a lot with the emergence and massive use of Internet, that is known by almost everyone. Not only because of the possibility of compare prices and get offers, but because most people look for products and services reviews on the Internet before deciding to go to a restaurant, hire a plumber, buy in an online store or physical store … Traditional advertising no longer works and the customer does not believe it. Therefore, if you are the owner of a physical or digital business, you can not be have your head on the sand and you have to remain very attentive to what it is said about you and your company on the Internet and, if there is a problem, you have to intervene immediately to solve ir in order to avoid that your online reputation drops sharply. Today we are going to talk about the importance of online reviews in any business, so pay attention!
EXTENDED WORD OF MOUTH
Word of mouth is something that has always existed between friends and family, but today has been maximized because of the opinions on the Internet since social networks and some review portals has become a great loudspeaker. Nowadays people trust more in a what a stranger writes in a Yelp review than in any TV or Youtube advertisement. In fact, there are companies like BuyReviews.shop where you can buy this kind of reviews for portals like Yelp, Tripadvisor, Trustpilot, Yellow Pages and many others to make sure that potential future customers will read positive reviews of your business.
THERE ARE OPINIONS THAT COUNT MORE
That is true that the opinion of some people has more weight than others, so people often value more the opinion of people who have a lot of reviews written and become “ambassadors” or bloggers who are experts on a subject, such as technology, restaurants, fashion, as well as Twitter users, “Instagramers” … Thus companies look for such profiles to make reviews of their products. They have the power of influe, so they call them “influencers”, and sometimes it’s worth investing in sending them the product to them or inviting them to your restaurant or shop and, then, probably they will talk about your services to their followers and have a great impact.
IMPROVE YOUR DIGITAL REPUTATION
Even if you have a business as traditional as selling crafts, we give as an example this blog and the handmade String Art, it is essential that you are aware of your digital reputation. You have to ask to your satisfied customers to leave positive comments in your online store, on your Facebook page or on Instagram (if necessary, encourage them with a discount voucher for the next purchase, for example). If someone writes a public comment reporting a problem, answer immediately, solve the problem and ask them to delete the comment or replay it saying that is already resolved. Remaining attentive and acting fast is crucial on the Internet. If are not able to keep an eye on the social networks an review sites everyday, hire a community manager.
We hope this article has helped you to become more aware of how important online reviews are on all kinds of sites and social networks and that these pieces of advice improves your business online reputation in order to attract more customers and your business prospers.